The Project

The name “The Hidden Persuaders” is taken from the 1957 book of the same name by Vance Packard.

It was a revolutionary work that showed people that marketing was far from a harmless activity, but something that could in fact endanger their freedom of opinion and manipulate their choices.

Sixty years down the line, The Hidden Persuaders are back – but this time they’re not marketing men. And that’s not all. This time, they truly are evil. They use brutal methods to ensure their persuasion techniques are effective and stay hidden.

The Hidden Persuaders series is being crowdfunded and will only be produced if the public get behind it. That means you! So, if you like the idea of The Hidden Persuaders, support us on kickstarter.com