The head of a small Mafia gang in Buccinasco. His family forces him to respect the traditions of the Mafia, but Capobuono loves innovation. He sees himself as the brains behind Ndrangheta 2.0. He immediately accepts Galli’s offer to become a partner in an advertising agency in order to launder dirty money. In his eyes, tertiary-sector companies such as ad agencies are the new frontier of the extortion business.