Role played by Ottaviano Blitch
Account Executive, Client Director and CEO of Galli & Benetti Advertising… his business card barely has enough space for all his credentials, much like his body struggles to contain his massive ego. An incurable optimist, he definitively lost his grip on reality when – in a meeting in 2007 – he tried to force through a quote of €100,000 for a single Facebook post. Loves ideas, hates ideals.
Marketing Director. Once loved advertising to such an extent that she married a creative director, but has hated all human life ever since her husband left her for an art director ten years her junior. She particularly detests creative advertising types, but the person she hates most of all is Max Galli. Her cat, Kotler, is the only thing she loves.
The head of a small Mafia gang in Buccinasco. His family forces him to respect the traditions of the Mafia, but Capobuono loves innovation. He sees himself as the brains behind Ndrangheta 2.0. He immediately accepts Galli’s offer to become a partner in an advertising agency in order to launder dirty money. In his eyes, tertiary-sector companies such as ad agencies are the new frontier of the extortion business.
The bodyguard of Tom Capobuono. A man of few words. Nicknamed Sanremo after the Italian music festival because he’s particularly good at “making people sing”.
Holds the position of Brand Manager, although in reality he is the personal assistant of Marketing Director Arianna Maso. During meetings, he spends his time taking notes in such small writing that not even he can read it. He knows 47 ways of saying yes. His personality is kept in the lost property room at Milan train station.